From fashion boutiques to wallpaper, Storage Milano progresses the design conversation

Portland design and style reporter Damon Johnstun will cover the 60th version of Salone del Cellular, the prestigious furnishing and design exhibit, June 7-12 at Fiera Milano Rho in Milan, Italy. The tendencies and items that debuted during Milan Structure 7 days very last 12 months are exhibiting up in showrooms. Here is a designer spotlight:

On the advice of a good friend during Milan Structure Week 2019, I attended an celebration by the Swiss producer Geberit, which helps make wall-hung lavatory fixtures. I was struck by the inventive screen. Tubes made an enclosure that could effortlessly have been a forgettable installation. Competing with the extremely very best design in the planet, this humble use of materials not only elevated the experience but was unforgettable decades immediately after seeing it.

The creators of the exhibition are the founders of the architecture, interior and merchandise design business Storage Milano. Due to the fact 2002, the agency has gained an extraordinary track record by creating boutiques for big luxury vogue models these types of as Bulgari, Dolce & Gabbana, Tod’s and Alberta Ferretti as well as company and household areas.

Storage Milano founders Barbara Ghidoni, Marco Donati and Michele Pasini use their expertise and refinement to blend natural colours and elements in surprising means. They get inspiration from designers Gio Ponti, Jean Prouve and some others, and existing modernize, newsworthy spaces.

Storage Milano designed the Antonioli hangar in Ibiza.

Storage Milano intended the Antonioli hangar in Ibiza.Storage Milano

At times they leave the bordering surroundings just about uncooked, although generating jewel box-like buildings within the place as seen in the Bally showroom in Milan and Antonioli hangar in Ibiza. Other times, each individual inch of a challenge is lavished with great supplies this kind of as at the Spazio Pritelli boutique in Vicenza where by hundreds of sq. feet of diamond-matched slabs of marble develop a kaleidoscopic wonderland.

The complex use of curves with angles is reminiscent of nautical themes at the entrance to Dsquared2 in Milan and the Giuseppe Zanotti store in Hong Kong. Ghidoni, Donati and Pasini display mastery of nearly brutal minimalism in shops for Neil Barrett, Aquasalata and Golran.

Through Milan Design 7 days 2021, I stopped by the Storage Milano office environment in the vicinity of Piazza Venezia, where by I entered from a tranquil avenue and was buzzed into the constructing. I was achieved in the courtyard by Donati, a person of the associates.

Donati described Storage Milano’s method to reinterpret the DNA of a brand. If the customers are inquiring for anything moody based on the 1940s–1950s, they do it. “We do it in our way, but we respect the consumer,” stated he. A single task was inspired by the Novecento Italiano artwork movement of the 1920s.

Storage Milano designed the Dolce & Gabbana boutique.

Storage Milano developed the Dolce & Gabbana boutique.Storage Milano

On a new job, Donati sees his function in the theoretical and architectural arena as Ghidoni excels at aspects and decoration — she took the lead on the Dolce & Gabbana boutique — though Pasini bridges involving the two realms.

Donati considers condition, sort and architecture to select resources for each project. “If I see something that is not a pleasing form, no subject what the material, I won’t like it,” he reported.

Although the company is known for extensive use of brass, Donati personally leans towards pure wooden and stone. He at the moment favors hues in a organic or neutral palette this sort of as gentle brown as very well as blacks and grays. He works by using vivid hues only as accents.

He estimates that 50 p.c of the firm’s do the job is for retail, 30 per cent is for workplaces and restaurants, and 20 p.c is residential.

Storage Milano designed the Bulgari boutique.

Storage Milano built the Bulgari boutique.Storage Milano

They are at the moment functioning on the layout of quite a few private residences, accommodations, a restaurant in Mykonos and 1 in Milan, a flagship manner retailer and strength-productive offices for Bally in Switzerland. They are also near completion of the structure for Italian eyewear conglomerate Luxottica’s headquarters in Milan’s Tortona district.

Acting as “architects loaned to inside style initiatives,” they will also renovate additional than 20,000 square ft for on line market Archiproducts’ headquarters in Bari, Italy.

In addition to architecture and interior structure, they have various Industrial style and design projects for tiles, lamps, armchairs, faucets and wallpaper.

“One of the crucial secrets and techniques of our achievement is we hear to the shopper. If we assume a little something is mistaken, we get started a dialogue and the dialogue often will make the undertaking better,” Donati said. Good style and design “is a equilibrium involving purpose and variety.”

— Damon Johnstun


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