June 19, 2024

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Life is art

GENESIS WINS FOUR PRESTIGIOUS iF DESIGN AWARDS

  • Model acknowledged for extensive-ranging layout excellence throughout Merchandise and Interior Architecture disciplines

SEOUL, South Korea, April 22, 2022 — Genesis currently announced that it has received four honors at the earth-renowned iF Design and style Award 2022 opposition, a few for Item Style and design and one for Interior Architecture.

Structured by the Intercontinental Forum Design and style GmbH, centered in Hanover, Germany, the prestigious contest recognizes excellence in style in a extensive assortment of fields. A jury of worldwide structure industry experts works by using goal criteria to find the winners.

In the Cars/Motor vehicles category, Genesis gained 3 awards, together with the GV60, the Genesis Wi-fi EV Charging Process, and the Bang & Olufsen Motor vehicle Audio System for the GV60. In the meantime, “RE:Create,” an artwork exhibition with the electric product of G80, received recognition in the Trade Fairs/Exhibitions category.

The Genesis GV60, a design that embodies the brand’s journey towards electrification, was acknowledged for its sleek and athletic coupe CUV design, which reinterprets the brand’s “Athletic Elegance” style and design identification. The interior displays Genesis’ design and style ethos, referred to as “the Attractiveness of White Room,” to make a spacious and relaxed driving working experience.

The Bang & Olufsen Audio Method for Genesis GV60, was individually acknowledged as an “acoustic function of art.” Crafted from significant-excellent elements, the refined aluminum speaker grills have been customized-intended for Genesis to supply hello-res audio output for a high-class audio practical experience. The sound procedure was acoustically and physically tailor-made to the GV60, allowing its style and design to harmonize sensually with the dynamic traces and curves of the car or truck.

The Wi-fi EV Charging System which applies Genesis’ style id was recognized for the design and style in careful thing to consider of drivers’ ease. The in general peak of electric power supply device and the spot of the indicator were intended to optimized for motorists to see the charging procedure in the car.

The specific exhibition “RE:CREATE” was held in 2021 as portion of the electric model of G80’s Korea premiere. The exhibition was held at the web site of a regenerated cultural park that at the time was an Oil Reserve Base. The exhibition attained the iF award for the potent way it introduced the brand’s vision for electrification by way of the screen of sustainable upcycling artwork narrating Genesis’ transition from inner combustion engines to electrified mobility.

“We are happy to see that much more and additional of Genesis’ creations are attaining recognition in the sort of prestigious design and style awards this sort of as the iF Design Award,” mentioned SangYup Lee, executive vice president and head of the Genesis Worldwide Design Centre. “It is the success of the passion, commitment and innovative collaboration of our style and design crew, as effectively as those people of our engineers. The Genesis model will establish on the momentum from these honors by continuing its operate as a pioneer in the environment of style and design.”

This yr, the iF juries chosen the 73 greatest creations out of about 11,000 entries. The winners had been announced April 11. On May perhaps 16, they will be publicly presented at iF Structure Award Night time in Berlin.