Johnnie Walker teams up with BlockBar, the world’s initially direct-to-shopper NFT market for luxurious wines and spirits, to offer extremely exceptional whisky mixed with seven parts of digital art, along with distinctive VIP experience

HONG KONG, May 18, 2022 /PRNewswire/ — Currently, Johnnie Walker, the world’s No.1 Scotch Whisky[1], alongside with, features 7 whisky connoisseurs the possibility to personal an extremely unusual bottle of 48-calendar year-outdated Johnnie Walker Masters of Flavour NFTs, alongside their really personal electronic art and have accessibility to an distinctive manufacturer working experience in Scotland.



The Electronic Art

The electronic arts unlock access to a exclusive piece of graphic design by artist Kode Abdo aka BossLogic. The renowned artist is acknowledged for his fancasts, producing posters for some of the largest movies of the last couple of several years, and far more not long ago, teaming up with footballer Lionel Messi to create a new series of artistic NFTs featuring the world sports activities icon.

BossLogic said: “The art of flavour. The alchemy of the things. The taste of generations. I’m proud to current this ‘once in a lifetime’ assortment of 7 one particular-of-a-variety operates of art. Every single piece is a exceptional celebration of the souls of existence, paired with seven rare bottles of 48 year aged Blended Scotch Whisky. 7 treasures reserved for only the most deserving of connoisseurs.”

The Experience

Tied to each individual bottle is a one particular-off opportunity to get a after-in-a-life time trip to Johnnie Walker Princes Road – the brand’s visitor knowledge in Edinburgh, Scotland, exactly where they will immerse on their own in the flavour journey of Johnnie Walker and the country’s whisky-making culture.

Remaining at the palatial Gleneagles Townhouse, NFT house owners will tour the iconic Glenkinchie Distillery, which performs these kinds of an integral job in the crafting of Johnnie Walker whisky, just take a guided tour of the Diageo Archive and take pleasure in VIP tastings of only the rarest and most collectible whiskies from the Diageo selection.

The Whisky

Johnnie Walker Masters of Flavour is crafted from fleetingly rare whiskies – all aged for at the very least 48 several years – from the four “ghost” distilleries of Port Dundas, Brora, Glen Albyn and Glenury Royal. It sits in a hand blown, eco-friendly baccarat Crystal decanter and is fantastically presented in a handcrafted, wooden cabinet.

This remarkable blend showcases how masters of the art of whisky earning blend generations of Scotch expertise and craftsmanship with their personal abilities in malting, distillation, cask maturation and, of study course, blending, to build a certainly fantastic Scotch.

The Collaboration

Johnnie Walker World Brand name Director, Julie Bramham states: “At Johnnie Walker, we’re constantly challenging ourselves to create distinctive experiences that people can get pleasure from and have interaction with close to the entire world. This modern collaboration with BlockBar puts Johnnie Walker at the slicing edge of what is possible in whisky, supplying some thing really exceptional for whisky aficionados and collectors about the globe.”

Dov Falic, CEO and co-founder of BlockBar, adds: “Partnering with Johnnie Walker for its to start with-ever NFT drop is so enjoyable. This partnership demonstrates how an NFT can be so significantly additional than just one particular products, it can be an experience like no other that features buyers exceptional lengthy-long lasting entry to a brand, its heritage and its long run.”

How to Invest in

Johnnie Walker Masters of Flavour NFTs will be accessible to obtain at 10.30am EST on Tuesday, May 31st on a to start with-occur, 1st-served basis. Priced at $35,000 USD the Johnnie Walker Masters of Flavour NFTs are available to order with ETH or by fiat. The Lobby will open up at 10am EST on In purchase to enter the Foyer, each individual participant need to have possibly $35,000 in their Ethereum based wallet related to the internet site or acquire pre-approval if they intend to spend by way of wire transfer. At 10.30am the initially people to reserve the bottle will then have 10 minutes to checkout. People who efficiently verify out will also obtain an artwork NFT by BossLogic transferred to their wallet, as effectively as the chance to redeem the Scotland encounter. For any thoughts please get hold of BlockBar via electronic mail at [email protected] or Whatsapp/Telegram at 305-814-6772

Notes to Editors:

About Johnnie Walker:

Johnnie Walker is the world’s selection just one Scotch whisky model (IWSR), loved by men and women in more than 180 nations all around the earth. Given that the time of its founder, John Walker, these who blend its whiskies have pursued flavour and high-quality previously mentioned all else. Today’s assortment of award-successful whiskies features Johnnie Walker Crimson Label, Black Label, Double Black, Inexperienced Label, Gold Label Reserve, Aged 18 Yrs, and Blue Label. Jointly they account for over 14 million situations marketed per year (IWSR, 2020), making Johnnie Walker the most common Scotch whisky brand in the environment.

About Diageo:

Diageo is a world-wide chief in liquor drinks with an excellent collection of manufacturers that incorporate Johnnie Walker, Crown Royal, J&B, Buchanan’s, and Windsor whiskies, as well as Smirnoff and Cîroc vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray, and Guinness. Diageo is listed on both equally the London Stock Exchange (DGE) and the New York Inventory Trade (DEO), and our items are marketed in extra than 180 nations around the world about the environment. For additional information about Diageo, our men and women, our manufacturers, and our efficiency, stop by us at Take a look at Diageo’s world-wide resource for liable drinking,, for details, initiatives, and techniques to share greatest follow. Celebrating lifestyle, every working day, all over the place.

About BlockBar:

Started in Oct 2021, is the world’s 1st DTC NFT market that connects people and collectors with the homeowners of luxury wine and spirits makes by delivering the prospect to exchange NFTs for distinctive solutions. Having been in the spirits industry for lots of many years, co-founders Dov and Sam Falic seen the problems customers and brands ended up experiencing in the earth of wine and spirits and launched to present transparency, authenticity, high-quality assurance and storage. BlockBar’s proprietary platform makes it possible for customers to buy asset backed NFTs directly from BlockBar. BlockBar’s proprietary smart contracts validate authenticity, and its partnership with major cyber- and crypto-protection firms makes sure that transactions are completely guarded and transparent. Buyers can transact straight with BlockBar and no longer have to worry about authenticity or storage. The bodily bottles are saved in a safe facility in Singapore with 24/7 safety, movement sensors, and temperature control. Prospective buyers can shell out for merchandise via fiat or ETH and have the option to possibly melt away the NFT to redeem the bodily solution, resell the merchandise as a result of the market or reward via the system.     

Source BlockBar

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