June 13, 2024

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(LEAD) S. Korean dance company teams up with Coldplay for Brit Awards performance

(ATTN: Provides particulars in paras 7-11, photos CORRECTS title in para 6)
By Lee Minji

SEOUL, Might 12 (Yonhap) — The South Korean dance team Ambiguous Dance Organization has created a surprise physical appearance during British rock band Coldplay’s latest performance at the Brit Awards.

The dance organization, identified for its one of a kind choreography and playful vibe, executed alongside Coldplay in its overall performance of its new single “Better Electric power” for the duration of the songs awards ceremony held in London on Tuesday (regional time).

Six associates of the dance group appeared as neon-coloured holograms as the British rock band sang the galactic track on a barge on London’s River Thames with fireworks in the track record.

The Seoul-centered dance enterprise was originally acknowledged to have regarded as traveling to London for the functionality but opted to surface in a hologram model amid the new coronavirus.

Ambiguous Dance Company, led by choreographer and creative director Kim Bo-ram, also appeared on Coldplay’s audio video clip of “Bigger Ability” unveiled previous 7 days.

Warner Music, the distributer for Coldplay, and Ambiguous Dance Corporation had claimed the songs online video was the “very first challenge” involving the two artists, signaling that much more collaborations will adhere to.

Established in 2007 by Kim, the dance company has constructed up a good portfolio with primary functions like “Fever” and “Entire body Live performance.” Like its identify, Ambiguous Dance Organization is acknowledged for its genre-breaking and experimental choreography and visuals that are not constrained by convention.

Most not too long ago, the group made a splash with its hip general performance encouraged by classic Korean capabilities, in collaboration with the Korean tourism board and choice rock band Leenalchi. The marketing campaign titled “Really feel the Rhythm of Korea,” in which the dancers show up sporting goggles, colorful trainers and modern tuxedos even though dancing nonchalantly, has racked up tens of millions of views on YouTube, with the most popular Busan movie fetching extra than 52 million views as of Wednesday.

In an interview with Yonhap Information Agency in November, Kim pointed out how the team hopes to enable individuals increase closer to the inventive style of dance.

“What’s vital is how dance can bring about numerous reactions from the audience. There is no require to be humorous or be tragic. The prospective of the dance language is that there can be a variety of interpretations.”

“If the working day will come for individuals below to go see a dance functionality a lot more usually, like they go see a motion picture, I hope that the Ambiguous Dance Company could be remembered for building that contribution,” he stated.

This year’s Brit Awards, in the meantime, was held in-man or woman at the O2 Arena in London. It was the first substantial-scale indoor efficiency held in-individual in Britain throughout the pandemic, with some 4,000 attending the occasion.

K-pop tremendous group BTS was nominated for the international group award, alongside Fontaines D.C., four-time winner Foo Fighters, Haim and Run the Jewels, becoming the very first Korean act to be nominated for the yearly awards. The trophy went to American pop rock band Haim.