Lifestyle brand Lions Not Sheep falsely labels products as Made in USA, FTC says

The Federal Trade Fee is using enforcement action against lifestyle brand Lions Not Sheep and proprietor Sean Whalen for sticking bogus “Built in United states of america” labels on products and solutions imported from China and other nations around the world, the company said Wednesday.

The Bluffdale, Utah-dependent apparel enterprise additional the phony labels to T-shirts, sweatshirts, jackets and sweaters sold on its own web site as very well as on Amazon and Etsy, in accordance to the FTC. 

The organization and operator Whalen promoted the products on social media, saying that they would distribute the concept that “it is really doable to live your lifetime as a lion, not a sheep.” 

Lions Not Sheep’s promises that its solutions are created domestically were being built on line and on merchandise labels, like “Created in the United states of america,” “Manufactured in The usa,” “Are your products United states Produced?” “100% AMERICAN Made” and “Finest DAMN AMERICAN Built Equipment ON THE Earth,” according to the FTC. 

But most of the shirts and hats sold by the firm were imported, with constrained ending operate in the U.S., the agency said. The organization eliminated tags displaying the items was made in a international place and printed “Designed in United states” at the neck of shirts regulators allege (see underneath).

A agent for Lions Not Sheep did not instantly return a request for remark.

Sean Whalen and Lions Not Sheep printed “Produced in Usa” on the necks of imported t-shirts, FTC mentioned.

Federal Trade Fee

A self-posted creator, Whalen in Oct introduced the launch of a documentary about himself entitled “Lions Not Sheep,” in accordance to a news release. 

Whalen in October 2020 revealed a video clip of himself on social media entitled “Manufactured IN The united states!” along with a Chinese flag, and in it discussed how he could rip out and switch the origin tags, the FTC mentioned.

Lions Not Sheep will have to pay a $211,335 judgement and halt building bogus “Created in Usa” promises less than a proposed get settling the FTC’s complaints in opposition to Whalen and his corporation.

Beneath a labeling rule that took outcome past summer season, entrepreneurs are prohibited from labeling products and solutions as “Designed in the United states of america” unless the ultimate assembly or processing happens in the U.S.