Sean ‘Diddy’ Combs Returns To Music Business With Motown-Backed ‘Love Records’

Sean “Diddy” Combs, who dominated the rap planet in the 90s and early 2000s, is returning to the audio scene with his very own songs label, Appreciate Data.

Combs, alias Enjoy, started the R&B-targeted Enjoy Data with the assist of the basic label Motown.

Appreciate Documents will be “dedicated to R&B tunes and will release singles and collaborative assignments from a collective of planet-course artists, producers and songwriters,” the “I Need A Woman” rapper and producer said in a statement, ET reported.

“Audio has always been my initial really like, Enjoy Data is the subsequent chapter, is about having again to the appreciate and making the finest audio of my everyday living,” he additional. “For the label, I’m concentrated on producing timeless R&B audio with the future generation of artists and producers. Motown is the ideal spouse for my album and I am energized to include to its legacy.”

Combs also signed a 1-time album deal with Motown Information and will release a musical project under Like Data this summer season.

Motown CEO and chairperson Ethiopia Habtemariam stated the partnership is a “big instant for Motown.”

“Diddy is 1 of this century’s most critical voices in new music and tradition To be a section of his subsequent evolution and album is practically nothing small of monumental,” she included.

Combs will carry on to oversee his very long-functioning tunes label, Negative Boy Leisure, when working on his new record.

Combs was a person of the most prosperous producers and musicians in the 1990s and have labored along with massive names these types of as Mary J. Blige, the late Infamous B.I.G., Mariah Carey, Jennifer Lopez, Boyz II Men, Britney Spears, Kanye West, Faith Evans, Mase and Craig Mack. Apart from tunes, he is also an entrepreneur functioning for models in manner, television and liquor. He also appeared in a quantity of movies this kind of as “A Raisin in the Solar” and “Get Him to the Greek.”

Combs is established to host the 2022 Billboard Audio Awards (BBMA) at the MGM Grand Backyard garden Arena in Las Vegas coming Sunday. The “I’ll be Missing You” rapper is also an govt producer for the celebration.

Sean John Combs, also recognised by his phase title Diddy, performs onstage for the duration of Shaq’s Pleasurable Dwelling on Jan. 31, 2020 in Miami. Photograph: Jason Koerner/Getty Illustrations or photos