Insta-fave lifestyle brand Parachute launches Nordstrom pop-ups

Parachute is coming to Nordstrom.

The California-primarily based homewares model, best recognized for their linen and percale sheet blends, as very well as cozy robes, decor and more, is the newest lifestyle enterprise to be highlighted at [email protected] across Canada and the US.

The move marks Parachute’s first-ever key house and decor collab, which brings their products to Nordstrom’s Vancouver and Toronto retailers as effectively as on line.

Parachute’s common homeware products are now available at [email protected] by way of August.

Enthusiasts of the manufacturer can uncover an assortment of their very best goods, curated by both equally founder Ariel Kaye, as perfectly as Nordstrom VP of Resourceful Projects and Home Olivia Kim.

Parachute is noticed at [email protected]

“I’m so satisfied to be a element of [email protected], introducing Parachute to new shoppers in a unique and participating way,” suggests Ariel Kaye, Founder and CEO of Parachute.

The shop includes a curated collection of way of life solutions from Parachute, as nicely as complimentary way of living brand names like Courant and Hario Coffee.

“This partnership has been a long time in the generating and we are thrilled to function with Nordstrom on their to start with foray into home decor… The pop-in working experience is gorgeous and we cannot wait to see how consumers make themselves at household throughout North The us,” she included.

The firm is ideal recognised for their different bed sheet choices, which is the core of Parachute’s model.

The enterprise, which launched as a immediate-to-buyer e-commerce manufacturer in 2014, is finest acknowledged for their exceptional percale blend sheets. The cozy, crisp blend is manufactured from 100% Egyptian cotton.

Parachute also tends to make towels.

In new months, their Turkish Cotton and Waffle Robes have develop into necessities for the Instagram demo.

A Parachute gown is noticed at the pop-up.

Their typical and comfortable rib towels also aren’t to be skipped.

“We are excited to deliver the planet of Parachute to Nordstrom and introduce their cozy house essentials to our clients,” claims Olivia Kim, VP of Innovative Initiatives and Dwelling at Nordstrom, to Every day Hive.

“Our purpose is to help our prospects appear good and sense their finest, and that contains their residences – we love that the manufacturer is rooted in consolation, but also in model and layout. We’re psyched to carry the experience to existence in suppliers and online, providing our customers the option to remodel their most own and favourite spaces with the some of our favourite Parachute pieces,” the Seattle-based mostly executive also mentioned.

Olivia Kim has overseen a slew of well-liked brand collaborations for the [email protected] house more than the yrs, doing the job with providers like Everlane, Allbirds shoes, Gwyneth Paltrow’s goop and much more.

The pop-up is on now by way of August 21 at Nordstrom’s in CF Pacific Center in Vancouver and CF Toronto Eaton Centre.