The Arena Group (AREN) – Get The Arena Team Holdings Inc. Report named Miles Stiverson as senior vice president and typical manager of Life style to oversee functions, approach and expansion for the company’s Lifestyle makes, anchored by Parade.com.
The Arena Group plans to grow its portfolio of entertainment, home, health and fitness and wellness models, collectively identified as the Parade Way of living Group, with large-development initiatives planned for 2022 and subsequent swift revenue and gross profit expansion, validating its proprietary playbook and engineering, according to a firm assertion.
Stiverson will create out Parade.com’s leisure, wellness, foodstuff, journey and other verticals in the freshly made job, although controlling partnerships, product or service and internet site launches, and new acquisitions for the Way of life vertical. Parade Life style Team reached 33.6 million exceptional site visitors in May perhaps 2022, with Parade.com accounting for 13.6 million site visitors and averaging 14 million readers in the past six months, according to Comscore.
Stiverson brings additional than 16 several years of encounter as general manager with respected models like Men and women.com and the Travel vertical at DotDash Meredith and as electronic director for Journey + Leisure and Attract.com. In five a long time with Journey + Leisure, he led the expansion of the publication’s digital audience by 289%. All through his vocation, Stiverson has pushed diverse electronic income streams, from editorial and social sponsorships to a robust eCommerce small business.
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“Miles is an attained innovator, operator and strategic thinker who provides a extremely related background in way of life and leisure to our newest Arena,” reported Rob Barrett, President of Media for The Arena Team.
The Arena Team, which publishes Athletics Illustrated and owns TheStreet, in April closed on the acquisition of AMG/Parade, which publishes Parade magazine and other titles.