Panasonic deployed for permanent digital immersive art experience

Panasonic will use everlasting digital art expertise, Frameless, as its worldwide flagship, showcasing its projection technologies and significant structure shows. Artistic Technologies, has also been brought on board to provide integration companies for all online video programs throughout the attraction

By Rob Lane ⋅

Revealed: July 27, 2022 ⋅ Up-to-date: July 28, 2022

London’s initially long-lasting electronic immersive arts practical experience, Frameless, is bringing art to existence “like never before” and will be opening in Oct in the coronary heart of London’s West Finish. Frameless has partnered with marketplace primary projection know-how service provider Panasonic, which will use the venue as its world-wide flagship showcasing its projection systems and significant structure displays. Market leaders in the reside occasions and immersive experience sectors, Innovative Technology, has also been introduced on board to supply integration expert services for all video clip programs throughout the attraction.

Applying around 50 of Panasonic’s very best of breed 3-Chip DLP laser projectors, the art projections within the attraction will be delivered by 479 million pixels and 1 million lumens of brightness and vivid colour, to give a definitely gorgeous impression good quality across all four immersive galleries as properly as a fifth gallery dedicated to company and instructional events.

A second layer of audio immersion is realized by 360-degree encompass sound performed in excess of 158 loudspeakers from British manufacturer EM Acoustics with about 36,000 watts of amplification. EM Acoustics R8 speakers are used in every single gallery, furnishing audio with “impressive” depth, clarity and control. Established to a rating of specially composed audio, just about every gallery has a bespoke soundtrack and soundscapes with interactive audio activated by audience motion.

All of this is brought together by the most recent following generation Hive media servers, calibration cameras, switching, motion and depth sensors, to produce a “uniquely inspiring” working experience.

Panasonic is said to offer Frameless with an edge more than other immersive art experiences, as the practical experience seeks to drive the boundaries of projection like in no way before. Using 3-Chip DLP technological know-how, the RQ22 and RQ35 projectors used inside Frameless produce “unique” amounts of brightness and resolution, together with prolonged long lasting secure colour uniformity in compact lesser projectors suitable for immersive areas.

To guarantee a genuinely immersive encounter, the RQ22K & RQ35 deliver uniformity in both brightness and colour general performance, allowing for projectors to be seamlessly blended, preventing distractions or blemishes that could split the link with the viewer.

In addition to the  RQ22K & RQ35 projectors, Panasonic will also be showcasing its MZ16 projection collection in Frameless, which provides extensive-long lasting brightness and “superb” colour general performance at 10,000lm (MZ10k), 13,000lm (MZ13k), and 16,000lm (MZ16k). 3Liquid crystal display technology provides vibrant High definition good quality images, and trustworthiness is certain by the liquid cooled laser diodes and sealed phosphor wheel that guards from dust ingress to deliver lengthy life brightness.

Inventive Technological innovation, marketplace chief in the are living functions and immersive experiences sectors, is collaborating with Frameless to supply and integrate all video clip programs across the attraction. The company will be providing providers relating to the video clip methods in the location throughout the four immersive galleries and the wider location spaces like the foyer, escalator and cafe bar. Autograph Sound will be providing and integrating all audio programs.

“We’re partnering with Panasonic to produce groundbreaking technologies to Frameless, developing a digital immersive arts knowledge like hardly ever right before,” claimed Simon Kentish, CTO at Frameless. “Panasonic’s world class projection technologies will carry legendary masterpieces to lifetime in an solely new way that genuinely encapsulates the strategy of art getting all close to us.”

Jan Jahn, head of Panasonic media & enjoyment business enterprise in Europe, additional: “We’re delighted to partner with Frameless for our world flagship showcase. The thrill of looking at anything unforeseen or new for the 1st time is an encounter that stays extensive in the memory, and we now have entire world class technological know-how to put individuals right at the heart of this practical experience. Our projection know-how will empower website visitors to be close plenty of to the imagery to definitely sense part of it!”

Frameless will supply site visitors a culturally wealthy, immersive, multi-dimensional, enjoyment expertise in just its London location, which handles 30,000 square ft. The new attraction will be a multi-style and multi-artist expertise, featuring iconic masterpieces from artists these as Cezanne, Kandinsky, Monet, Canaletto, Rembrandt and Klimt to title just a handful of throughout four themed galleries.

Positioned in the heart of London’s West End, Frameless will be housed inside of the freshly developed Marble Arch Place, which is situated at the conference point of Oxford Road, Mayfair and Hyde Park, and will lead the ongoing regeneration of the place.

Frameless has been introduced to everyday living by a collaboration of leaders in the technology, arts, architecture and experiential activities sectors, like the award-profitable innovative group from FiveCurrents. FiveCurrents is the Emmy award-successful creation crew who maintain 15 Olympic credits to their title, like the London 2012 ceremonies. With each other it has curated and led an ensemble of renowned United kingdom digital information skills, technological professionals and storytellers, to manner the Frameless practical experience from start off to finish.

London will be the initially Frameless web site, with designs to roll out various Frameless sights in important cities all-around the globe about the following 5 a long time.